Bringing a new perspective to parents in the Maldives.
The Premise
This project featured a vibrant, engaging video campaign designed to encourage parents to be more mindful of the content their children encounter on television. The campaign included three playful 30-second cartoon videos, each introducing a set of colorful, whimsical characters with distinct personalities that brought humor and charm to the message.
Through light-hearted skits and comedic moments, the videos delivered a gentle reminder about media awareness in a way that resonated with both children and adults. The series struck a balance between entertainment and reflection, prompting viewers to think about what young audiences might be exposed to.
The campaign was screened in cinemas across the Maldives for nearly five years, becoming a familiar and memorable part of family movie-going experiences. It remained a standout initiative for its creativity, color, and meaningful impact.
