HEXACORE is Ore’s signature branding system built to strengthen the emotional, visual, and strategic foundation of any business. It distills a brand into six interconnected cores that define how it is seen, remembered, trusted, and valued. By examining and developing each core with precision, HEXACORE creates brands that feel alive — brands that communicate clearly, look distinct, and leave lasting emotional impressions.
Feelings
The emotional response your brand triggers: the mood, atmosphere, and instinctive reactions people experience the moment they encounter it.
Memories
The impressions your brand leaves behind: how easily it is remembered, recalled, and recognized across different moments and touchpoints.
Visual
The complete visual identity: logo, colors, typography, layout, style, and negative space that shape how your brand is perceived at a glance.
Distinction
The differentiation factor: what sets your brand apart, the signature elements that cannot be confused with anyone else.
Trust
The credibility your brand communicates: built through consistency, professionalism, and alignment across all interactions.
Value
The perceived worth of your brand: what people believe it delivers, how it improves their lives, and why it is worth choosing.
Why Six Values?
Many design agencies create a "Brand Identity" that consists of a logo, colours, typography, etc. We believe that such an identity requires more character. Ask yourself, if your company were a person, how would it look and behave? It might sound comical, but these are real questions!
10+
Years of Experience
15+
HEXACORE Architects
20+